Nutritional Product CEO Breaks Down What Actually Makes A Food Startup Succeed in 2025

Meet James Frost, founder of Flaming Phoenix, a company dedicated to creating ultra-high energy nutritional products for people tackling life’s toughest challenges. 🏔️🥇

Starting with a passion project during university, James transformed a side hustle into a thriving business, offering products designed for extreme athletes, military personnel, and individuals with specific dietary needs.

In this episode, James shares:

🚀 The journey from university side hustle to full-time entrepreneurship

🌍 How perseverance and passion led to the creation of Flaming Phoenix

📈 The challenges of growing a brand while balancing travel, social life, and constant pressure

🤝 The importance of mentorship and learning from others who’ve been there

💡 Why aiming for super high ambitions is easier than settling for average

🔄 How adaptability and a willingness to learn are key to success

💬 The realities of being a solo entrepreneur and the personal sacrifices along the way

Tune in for valuable insights on entrepreneurship, the highs and lows of self-employment, and how you can apply mentorship and growth mindset to your own journey. 🎙️

Check out James on Instagram to learn more about James’ journey and products! 🏋️‍♂️🥂

Connect With Our Guest:

https://www.instagram.com/james_frosty?igsh=MW0yNGI0b2cybnkwcA==

https://www.instagram.com/flamingphoenixuk?igsh=Z28xNXl0cmk5d3Jy 

https://flaming-phoenix.co.uk

Connect With Us:

Sol Hyde's Instagram: https://www.instagram.com/sol.hyde/

Jamie Khan's Instagram: https://www.instagram.com/j.khan1/

The Path Less Chosen Podcast's Instagram: https://www.instagram.com/thepathlesschosenpod/